Bringing the adidas FAST HUB to life at 103 Coffee was all about precision. The goal? To translate the “Fast” philosophy of the adizero evo SL—a shoe built on the heritage of record-breakers—into a premium physical experience.
We focused on a clean, high-performance aesthetic that contrasted with the industrial soul of Chow Kit. From the sleek shoe trial stations to the technical display walls, every element of our design and fabrication was built to reflect the lightweight, aerodynamic nature of the Adizero line. In this hub, every detail was engineered for speed.
We’ve officially transformed 103 Coffee Chow Kit into the ultimate adidas adizero FAST HUB. It’s more than just a pop-up; it’s a sanctuary for the running community to experience the adizero evo SL firsthand.
The result is a seamless fusion of coffee culture and elite performance. We decorated the space to feel like a high-tech lab meets an urban hangout, creating the perfect environment for runners to gear up and feel the “Evo” energy. If you’re looking for the fastest experience in town, this is it.
Client : Adidas Malaysia
Year : 2026
Venue : 103 Coffee, Chow Kit